Live in 10 minutes, no developer

Stop paying your Ads to find you more fake leads.

Octrackit sends your conversions to Meta and Google from the server, and checks every one before it goes. Junk never reaches the ad platforms, so the algorithm learns from your real buyers instead of your worst leads.

Fourteen days of full Pro features. No credit card, no call, cancel whenever.

Recovered this monthCortex on
₹6,84,000
Ad spend that would have chased leads Cortex suppressed, across 3 campaigns.
1,284
events dispatched
312
suppressed before dispatch
DealWon₹42,00,000
QualifiedLead₹18,50,000
LeadCreatedsuppressed
20–40%
of a lead-gen budget typically goes to leads that never buy
10 min
from signup to your first live event
14 days
full Pro trial, Cortex included, no card
2 platforms
Meta CAPI and Google Ads, server-side
OctrackitLast 30 days
Campaigns ranked by wasted spend
Monsoon Leads — Broad₹2,10,40038% junk
Retargeting — Site visitors₹1,04,90021% junk
Whitefield Launch₹68,20014% junk
Search — Brand terms₹12,6004% junk
Event match quality
7.8+3.6 since week 1
Week 1Week 8
Where the money goes

Every junk lead you report is a targeting instruction.

Meta and Google decide who else to show your ads to based on the conversions you send back. Report a fake form fill as a conversion and they go find more people who look exactly like it. The budget keeps spending, the sales team keeps calling numbers that were never real, and next month is worse than this one.

iOS and cookie loss already cost you conversions the browser pixel never sees.
Fake form fills get reported as wins, so the algorithm goes looking for more of them.
Your sales team burns the day calling numbers that were never real.
A ₹10L per month spender
Reaching real buyers₹6–8L
Chasing leads that were never real₹2–4L

Twenty to forty percent of a typical lead-gen budget goes to leads that were never going to buy. Cortex is the part that stops you reporting them as wins.

How it works

Two sources in, one inspection, two platforms out.

Your website and your CRM both feed Octrackit. Everything is cleaned up, matched to the right person, checked, and only then sent onward.

01Collect
Website and CRM both feed in
One snippet captures page views, WhatsApp and call clicks, and form submissions. Your CRM reports back the moment a deal is qualified or won.
pixel snippetGTM tagCRM webhook
02Inspect
Cortex checks it before anything ships
Events are cleaned up, matched to the right person, checked three ways for duplicates, then scored. Fake identities stop at the gate rather than after the money is spent.
dedupefraud gatehashed contact data
03Dispatch
Sent once, and traceable after
A delivery record makes sure a conversion is never sent twice. Failures are retried when a retry can help and shown to you when it cannot.
Meta CAPIGoogle Adstrace IDs
What goes where, and why
Meta gets the whole behavioural funnel. Google gets verified outcomes only, because click noise makes Smart Bidding worse.
StageWhat it isExample eventsMetaGoogle
PresenceSomeone landed on your sitePageViewStored onlyNot sent
IntentThey reached out to youWhatsApp_ClickWebsite eventNot sent
LifecycleYour CRM moved the deal forwardQualifiedLeadServer eventClick conversion
RevenueMoney changed handsDealWon, PurchaseServer eventWith value
CortexBeta

A quality inspector that only works for you.

Every lead comes down the belt and Cortex stamps it pass or fail before it reaches Meta or Google. One model per business, learning from your own closed deals. Your real-estate model learns what a good real-estate lead looks like, and it never shares a brain with anyone else's.

Every suppression comes with a plain-English reason you can read and disagree with. And if Cortex is ever unavailable, the pipe defaults to letting events through. Your revenue never waits on the AI.

8
quality signals scored on every event
1 : 1
one model per business, never pooled
Cortex verdictSuppressed
LeadCreated · Meta lead form
+91 98••• ••432 · Monsoon Leads · 09:32
This number submitted four forms across three of your campaigns in eleven minutes, and no session behind any of them lasted more than nine seconds.
Ghost identity0.91
Behavioural DNA0.12
Source history0.34
What Cortex looks atsix of eight signals
01
Ghost identity
The same phone or email surfacing across a burst of submissions, or contact details with no history behind them.
02
Source poisoning
A campaign whose leads stop looking like the buyers it used to produce.
03
Stage velocity
How fast a lead moves through your pipeline compared with the ones that closed.
04
Behavioural DNA
The shape of the session behind the lead: what they read, how long they stayed, what they clicked.
05
Duplicate reach
The same person arriving through three ads at once, counted once instead of three times.
06
Confidence weight
How sure Cortex is, so a borderline lead is passed through rather than thrown away.
Suggestions

It tells you what to do. You decide whether to do it.

Cortex watches which campaigns, creatives and lead sources produce buyers, and writes up what it finds as a short recommendation with the evidence attached. Nothing changes on your account unless you approve it.

CreativeHigh confidence
Pause Ad 4 in Monsoon Leads
It has produced 38% of the campaign’s leads and none of its closed deals in six weeks. Cortex suppressed ₹2.1L of spend behind it.
ApproveDismiss
AudienceMedium confidence
Reseed your lookalike from closed deals only
Your current seed list includes 412 leads Cortex flagged. Rebuilding it from the 268 that closed should tighten who Meta goes looking for next.
ApproveDismiss
Creative-level waste

One ad is usually eating the campaign.

Campaign averages hide the culprit. Octrackit ranks every live ad by the spend behind leads Cortex suppressed, and shows you the cost per lead that survives the filter, not the cost per form fill.

AdSpendLeadsJunk rateCPL reportedCPL after Cortex
Ad 4 — “Price list in DM”₹3,40,00041238%₹825₹1,331
Ad 2 — Site walkthrough reel₹2,10,00018611%₹1,129₹1,268
Ad 7 — Floor plan carousel₹1,80,0001419%₹1,276₹1,402
Ad 1 — Launch teaser₹68,0009629%₹708₹997
Same campaign, same month. The top ad looks twice as expensive on the platform and is the only one producing buyers.
Audience seed

Send Meta your buyers, not your form fills.

Octrackit already knows which leads closed and which ones Cortex flagged. It builds the seed list from the closed ones, hashes the contact details, and pushes it to a Meta custom audience so lookalikes are modelled on people who actually bought.

You see the eligible count before anything syncs, and nothing leaves in the clear.

Seed preview
Leads in the last 180 days4,208
Closed deals268
Flagged by Cortex, excluded412
Eligible to sync268
Sync to MetaSHA-256 hashed, email and phone only
Proof, not promises

Every event, its verdict, and where it landed.

A conversion is never sent twice and never quietly dropped. You can point at any event and see the platform response behind it, which is usually the only way to settle an argument about attribution.

Live event stream
Every event as it arrives, with its source, its Cortex verdict and where it was sent.
Delivery proof
The platform response and trace ID for each dispatch, so you can show a conversion landed.
Recovered value
What Cortex blocked, what it let through, and the conversion value it protected, in your currency.
Live event feedstreaming
09:41DealWonHubSpot · CRM₹42,00,000Dispatched
09:38QualifiedLeadTrello · CRM₹18,50,000Dispatched
09:32LeadCreatedMeta lead form₹9,00,000Suppressed
09:28WhatsApp_ClickWebsite snippetNo valueDispatched
09:21PurchaseWebsite snippet₹3,40,000Dispatched
Connects to

Your ad accounts and your CRM, in a few clicks.

Sign in with the platform, pick the account from a dropdown, map your CRM stages to conversion events without writing anything. One snippet goes on the site, and there is a button that emails it to your developer if you would rather not touch the code yourself. Coming next: connect your WhatsApp Business number and let Cortex reply to leads, qualify them, and send the good ones to your CRM and ad platforms.

Ad platforms
Meta
Meta
Conversions API
Google Ads
Google Ads
Enhanced conversions
LinkedIn AdsSoon
Conversions API
WhatsAppSoon
AI agent replies and qualifies leads
CRMs and pipelines
HubSpot
HubSpot
Sign in to connect
Zoho CRM
Zoho CRM
Sign in to connect
Salesforce
Salesforce
Sign in to connect
Trello
Trello
Sign in to connect
{ }
Webhook or API
Anything else you run
Built for lead-gen businesses
Real estateHome servicesEducation & coachingHealthcareFinance & insuranceLegal servicesE-commerce & D2C
For agencies

Every client in one place, without sharing logins.

One workspace per client, each with its own Cortex model, its own connections and its own seats. Invite your team once and give the client a read-only view of their own numbers. Nobody sees anything outside their client.

RoleWhat they can doSeats
OwnerEverything, including billing and removing the workspace.Counts
AdminConnections, stage mapping, invites, Cortex settings.Counts
MemberDay-to-day work: events, campaigns, approving suggestions.Counts
ViewerReads dashboards and events. Changes nothing.Counts
One Cortex per client
A home-services client and a real-estate client never share a model, so neither one drags the other down.
Client-safe views
Give the client a viewer seat on their own workspace. They see their numbers and nothing else.
Invite once, revoke anytime
Invites expire on their own, seats are counted against your plan, and every change is logged.
Data handling

Your customer data stays yours.

Contact details are hashed before they ever leave for an ad platform, models are trained per business and never pooled, and every action against your account is written to an audit trail.

Hashed before it leaves
Email and phone are SHA-256 hashed before dispatch. Ad platforms match on the hash, not the person.
One model per business
Cortex trains on your history alone. Nothing is pooled across customers.
Sent exactly once
A delivery record per event, so a conversion is never double-counted and never silently lost.
Keys shown once
Your client key is displayed at creation and never again. Copy it into your snippet and move on.
Audit trail
Every connection, mapping change and invite is written down with who did it and when.
Fails open
If Cortex is unavailable, events keep flowing. Your tracking never depends on the AI being up.
Setup

Ten minutes, and the first event is yours.

No implementation call, no scoping document, no waiting on an agency slot. You will see a real event land in your own dashboard inside your first session.

Elapsed10:00, first event live
Business
Northline Interiors
Interiors
₹ 48,000
Average deal value → used for revenue
012 min
Create the workspace
Name your business, pick the industry, and tell us your average deal value. That last one is what turns events into rupees.
Meta AdsLinked
Google AdsConnect
act_4821 · Northline▾
023 min
Connect Meta or Google
Sign in with the platform and choose the ad account from a dropdown. No tokens to paste, no IDs to hunt down.
snippet
<script src="/o.js"
  data-key="oct_7f3a91"></script>
CopyEmail to developer
033 min
Paste one snippet
Add it to your site or your tag manager, or hit the button that emails it to your developer with instructions.
Qualified→Lead
Won→Purchase
Lead received · just now
042 min
Map your CRM stages
Match your pipeline stages to conversion events with dropdowns, then watch the first event land.

See what your ad spend is actually buying.

Sign up, connect Meta or Google, paste one snippet. Fourteen days of full Pro features, no credit card, and your first live event before you close the tab.

No credit cardCancel anytimeLive in 10 minutes