Octrackit sends your conversions to Meta and Google from the server, and checks every one before it goes. Junk never reaches the ad platforms, so the algorithm learns from your real buyers instead of your worst leads.
Fourteen days of full Pro features. No credit card, no call, cancel whenever.
/ Meridian Homes / dashboardLast 30 daysMeta and Google decide who else to show your ads to based on the conversions you send back. Report a fake form fill as a conversion and they go find more people who look exactly like it. The budget keeps spending, the sales team keeps calling numbers that were never real, and next month is worse than this one.
Twenty to forty percent of a typical lead-gen budget goes to leads that were never going to buy. Cortex is the part that stops you reporting them as wins.
Your website and your CRM both feed Octrackit. Everything is cleaned up, matched to the right person, checked, and only then sent onward.
BetaEvery lead comes down the belt and Cortex stamps it pass or fail before it reaches Meta or Google. One model per business, learning from your own closed deals. Your real-estate model learns what a good real-estate lead looks like, and it never shares a brain with anyone else's.
Every suppression comes with a plain-English reason you can read and disagree with. And if Cortex is ever unavailable, the pipe defaults to letting events through. Your revenue never waits on the AI.
Cortex watches which campaigns, creatives and lead sources produce buyers, and writes up what it finds as a short recommendation with the evidence attached. Nothing changes on your account unless you approve it.
Campaign averages hide the culprit. Octrackit ranks every live ad by the spend behind leads Cortex suppressed, and shows you the cost per lead that survives the filter, not the cost per form fill.
Octrackit already knows which leads closed and which ones Cortex flagged. It builds the seed list from the closed ones, hashes the contact details, and pushes it to a Meta custom audience so lookalikes are modelled on people who actually bought.
You see the eligible count before anything syncs, and nothing leaves in the clear.
A conversion is never sent twice and never quietly dropped. You can point at any event and see the platform response behind it, which is usually the only way to settle an argument about attribution.
Sign in with the platform, pick the account from a dropdown, map your CRM stages to conversion events without writing anything. One snippet goes on the site, and there is a button that emails it to your developer if you would rather not touch the code yourself. Coming next: connect your WhatsApp Business number and let Cortex reply to leads, qualify them, and send the good ones to your CRM and ad platforms.
One workspace per client, each with its own Cortex model, its own connections and its own seats. Invite your team once and give the client a read-only view of their own numbers. Nobody sees anything outside their client.
Contact details are hashed before they ever leave for an ad platform, models are trained per business and never pooled, and every action against your account is written to an audit trail.
No implementation call, no scoping document, no waiting on an agency slot. You will see a real event land in your own dashboard inside your first session.
Sign up, connect Meta or Google, paste one snippet. Fourteen days of full Pro features, no credit card, and your first live event before you close the tab.